How to Stay Clear Of Phony Music Administration Agencies
BGC Melody is a subsidiary and franchise of Barthson Global Communications Management, a corporate communications and digital marketing company registered in the state of California and based in Arlington, Virginia, United States.
BGC also specializes in Talent Management, and has signed musicians, models and actors all over the continent of Africa and in the diaspora. BGC Melody currently has 5 artists under its record label A&R operations, 16 fashion and commercial models in its BGC Babe franchise and 3 actors/actresses under its management.
BGC has full-time representatives in Cameroon, Ghana, Senegal, Côte d'Ivoire, Guinea, Chad, Congo DRC, Kenya, Tanzania, Uganda, South Africa, and part-time or volunteer staff in Germany, Nigeria and France.
As a specialist author and occasional music manager, I commonly run into bands as well as solo musicians that work extremely hard to stand out from music administration firms. Unfortunately, a legion of grifters utilizes the raw desire for success versus lots of smart, gifted music professionals. If an agent from a songs monitoring firm contacts you, use these three standards to establish whether they're on the level:
1. Real songs management companies will never, ever before ask you for cash up front. Supervisors make commission on their clients' revenues, and skilled managers understand that an unknown artist doesn't have much cash. By taking on "developing customers," songs monitoring firms cultivate both company as well as a good reputation that they hope will certainly repay when an artist delights in a modest innovation.
On the other hand, unprofessional music monitoring firms run by rip-off artists understand that there are lots of skilled individuals who want to believe that a fee of a few hundred dollars will get them interest from record labels as well as from radio stations. While it's genuine for a really small songs management company to ask for a little retainer to cover overhead expenses, this fee ought to be worked out ahead of time as well as should be billed after the agency has done some work with a customer's behalf.
2. Actual music monitoring companies can aim you towards effective clients, or can confess that they're still so brand-new that they have not had any outbreak stars on their lineup. Believe it or not, some of one of the most prominent songs supervisors of the last five years had little or no experience in the music business. They simply had the drive as well as the endurance to do magnum opus for equally skilled customers.
At the same time, you can tell most rip-off songs administration companies by considering their website or at their offices. If your prospective managers appear to have accumulated thousands of "grasp as well as smile" photos of themselves with some major celebrities, ask whether the supervisor did any type of real deal with that musician, or whether the just love to break pictures at market "meet and greet" occasions. Lots of Nashville hustler stuff their workplaces full of artist images to purposely bewilder the senses - as well as the judgment - of prospective victims.
3. Genuine songs administration firms take care of company at the office, not at the gig. Professional music supervisors understand that real-time programs are the most effective feasible advertising chances for bands to grow their audience and market their product. Besides, the more money a band makes, the even more money a songs supervisor makes. Expert supervisors will, frequently, get some call details from a band participant or from the product table, so they can make contact during business hours.
Unfortunately, several bands get absorbed by the rip-off songs manager that trades on the adrenaline thrill after a real-time collection. These scam artists frequently slide approximately the stage right after a collection, buying beverages (and even providing medications) to their targets. They play off the concept that many artists enjoy to event, which authorizing with their (phony) songs administration agency can lead to plenty much more party nights. Soon, the so-called manager has snagged a significant retainer, which they typically make use of to fund parties with their brand-new marks.
Bear in mind, expert songs administration companies recruit new clients based upon quantifiable results, not just based on a band's performance at one club evening or at one songs meeting. Equally as sporting executive recruiter keep an eye on potential pro professional athletes throughout their secondary school as well as college careers, real songs administration agencies might be seeing your band expand from a range. In the meantime, rely on your good friends, your family members, and your road group to give the structure you require to bring in the right expert manager for your occupation.
The mission of BGC Melody is to develop itself into the biggest record label and artist management unit from Africa, offering the best services, with the interests of the artists being the core of our business model, and the restoration of true African and Afrocentric culture being our ultimate goal.
Let the real professionals at BGC take care of your business and your brand image: STEP INTO THE LIGHT!
At BGC Melody... WE KEEP IT UP HIGH!
Artists: Mobe Molondo, Jaye, Deenah, Yariah Neemah
BGC Melody is a subsidiary and franchise of Barthson Global Communications Management, a corporate communications and digital marketing company registered in the state of California and based in Arlington, Virginia, United States.
BGC also specializes in Talent Management, and has signed musicians, models and actors all over the continent of Africa and in the diaspora. BGC Melody currently has 5 artists under its record label A&R operations, 16 fashion and commercial models in its BGC Babe franchise and 3 actors/actresses under its management.
BGC has full-time representatives in Cameroon, Ghana, Senegal, Côte d'Ivoire, Guinea, Chad, Congo DRC, Kenya, Tanzania, Uganda, South Africa, and part-time or volunteer staff in Germany, Nigeria and France.
As a specialist author and occasional music manager, I commonly run into bands as well as solo musicians that work extremely hard to stand out from music administration firms. Unfortunately, a legion of grifters utilizes the raw desire for success versus lots of smart, gifted music professionals. If an agent from a songs monitoring firm contacts you, use these three standards to establish whether they're on the level:
1. Real songs management companies will never, ever before ask you for cash up front. Supervisors make commission on their clients' revenues, and skilled managers understand that an unknown artist doesn't have much cash. By taking on "developing customers," songs monitoring firms cultivate both company as well as a good reputation that they hope will certainly repay when an artist delights in a modest innovation.
On the other hand, unprofessional music monitoring firms run by rip-off artists understand that there are lots of skilled individuals who want to believe that a fee of a few hundred dollars will get them interest from record labels as well as from radio stations. While it's genuine for a really small songs management company to ask for a little retainer to cover overhead expenses, this fee ought to be worked out ahead of time as well as should be billed after the agency has done some work with a customer's behalf.
2. Actual music monitoring companies can aim you towards effective clients, or can confess that they're still so brand-new that they have not had any outbreak stars on their lineup. Believe it or not, some of one of the most prominent songs supervisors of the last five years had little or no experience in the music business. They simply had the drive as well as the endurance to do magnum opus for equally skilled customers.
At the same time, you can tell most rip-off songs administration companies by considering their website or at their offices. If your prospective managers appear to have accumulated thousands of "grasp as well as smile" photos of themselves with some major celebrities, ask whether the supervisor did any type of real deal with that musician, or whether the just love to break pictures at market "meet and greet" occasions. Lots of Nashville hustler stuff their workplaces full of artist images to purposely bewilder the senses - as well as the judgment - of prospective victims.
3. Genuine songs administration firms take care of company at the office, not at the gig. Professional music supervisors understand that real-time programs are the most effective feasible advertising chances for bands to grow their audience and market their product. Besides, the more money a band makes, the even more money a songs supervisor makes. Expert supervisors will, frequently, get some call details from a band participant or from the product table, so they can make contact during business hours.
Unfortunately, several bands get absorbed by the rip-off songs manager that trades on the adrenaline thrill after a real-time collection. These scam artists frequently slide approximately the stage right after a collection, buying beverages (and even providing medications) to their targets. They play off the concept that many artists enjoy to event, which authorizing with their (phony) songs administration agency can lead to plenty much more party nights. Soon, the so-called manager has snagged a significant retainer, which they typically make use of to fund parties with their brand-new marks.
Bear in mind, expert songs administration companies recruit new clients based upon quantifiable results, not just based on a band's performance at one club evening or at one songs meeting. Equally as sporting executive recruiter keep an eye on potential pro professional athletes throughout their secondary school as well as college careers, real songs administration agencies might be seeing your band expand from a range. In the meantime, rely on your good friends, your family members, and your road group to give the structure you require to bring in the right expert manager for your occupation.
The mission of BGC Melody is to develop itself into the biggest record label and artist management unit from Africa, offering the best services, with the interests of the artists being the core of our business model, and the restoration of true African and Afrocentric culture being our ultimate goal.
Let the real professionals at BGC take care of your business and your brand image: STEP INTO THE LIGHT!
At BGC Melody... WE KEEP IT UP HIGH!
Artists: Mobe Molondo, Jaye, Deenah, Yariah Neemah
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